Privacy Policy for Flower Delivery Docklands Customers

Introduction

This Privacy Policy explains how Flower Delivery Docklands collects, uses, stores, and protects your personal data in accordance with the requirements of the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Flower Delivery Docklands from Docklands and the surrounding districts. Our aim is to be transparent about our privacy practices and to ensure your data is handled securely and respectfully.

What Data We Collect

When you place an order with Flower Delivery Docklands, we may collect and process the following types of personal data:

Identity Information: Name, title, and, where necessary, proof of age for restricted items.
Contact Information: Address, delivery address, city, postal codes, and telephone number.
Email Address: For order confirmation, operational updates, and customer service.
Order Details: Products selected, order number, delivery preferences, date and time of delivery.
Payment Information: Payment method, partial payment card details (e.g., last four digits), transaction references.*
Customer Communications: Interactions via web forms, messages about orders, and feedback.

*Please note: We do not store or have access to your full credit/debit card details. All payments are processed via secure accredited third-party payment processors.

Lawful Basis for Processing

Under GDPR, we must have a lawful basis to process your personal data. Flower Delivery Docklands processes your data on the following bases:

Contractual Necessity: Processing is required to fulfill your order or requests for Flower Delivery Docklands services.
Legal Obligation: Retaining financial data to comply with HMRC, accounting, and regulatory requirements.
Legitimate Interests: Improving our services, responding to queries, assessing customer satisfaction, and enhancing business security.
Consent: Where you have explicitly requested marketing communications, we will always obtain your clear consent. You have the right to withdraw consent at any time.

How We Use Your Data

Your personal data is used only for the following purposes:

Processing and fulfilling your flower delivery order.
Communicating order status, updates, or resolving queries.
Handling payments and refunds.
Maintaining internal records for accounting, auditing, and regulatory purposes.
Analyzing anonymized, aggregated data to improve our services.
Contacting you for feedback, only where you have agreed.

Data Storage and Retention

We take the security of your personal data very seriously. All personal information is stored on secure servers within the UK or the European Economic Area (EEA). We implement technical and organizational measures to protect your data from loss, misuse, unauthorized access, disclosure, and alteration.

Personal data relating to your orders is retained for as long as necessary to fulfill our contract with you and to comply with legal and regulatory requirements. Generally, we retain order details for up to six years for accounting purposes. Data collected for marketing purposes will be kept only until you withdraw your consent or after a period of inactivity, whichever is shorter.

Data Processors and Sharing

Your personal data may be shared with trusted third-party service providers ("processors") who help deliver your order or support our business operations, including:

Payment processing companies for secure transaction handling.
IT service providers and web hosting services who support our website and data management.
Delivery couriers to fulfill your delivery at the specified location.
Customer relationship management and analytics service providers, for service improvement.

Where data is shared with processors, we require them to operate in compliance with GDPR and to use your data only for the purposes specified by Flower Delivery Docklands. We do not sell or rent your data to any third parties. Occasionally, your data may be disclosed where required by law or court order.

Your GDPR Rights

Under GDPR, you have the following rights in relation to your personal data:

Right of Access: Request to know what personal information we hold about you and receive a copy, free of charge.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Ask us to delete your data, where there is no legal reason for us to continue processing it.
Right to Restrict Processing: Ask us to suspend processing in certain circumstances.
Right to Data Portability: Request your data be provided in a structured, commonly used, and machine-readable format.
Right to Object: Object to processing of your data in certain circumstances, such as direct marketing.
Right to Withdraw Consent: Where we rely on your consent, you may withdraw this at any time.

If you wish to exercise any of these rights, please contact us using the details provided on our website or on your invoice. We will respond to all legitimate requests within one month.

Data Security

We have implemented appropriate security safeguards to protect your data, including the use of encryption, secure payment channels, access controls, and staff training.

In the unlikely event of a data breach that is likely to result in a high risk to your rights and freedoms, we will inform you and the relevant authorities promptly, in compliance with applicable law.

International Data Transfers

As a rule, Flower Delivery Docklands stores and processes data within the UK and the EEA. In the rare case your data must be transferred outside the EEA, we ensure adequate safeguards—such as secure contractual agreements or reliance on countries with equivalent data protection standards.

Changes to This Policy

We reserve the right to update this Privacy Policy as required by law or to reflect changes to our practices. We will provide clear indications of any material changes and update the effective date at the start of this document. We encourage you to review this policy each time you use our services.

Contact and Complaints

If you have any concerns about how Flower Delivery Docklands processes your personal data, please contact us using the details available on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) or your local data protection authority.

This Privacy Policy applies to all customers placing Flower Delivery Docklands orders from Docklands and surrounding districts. Your privacy and trust are our highest priorities.